In the age of social distancing, the LA Rams turn to Snap and Madden to unveil new uniforms – TechCrunch
As the U.S. waits for the great reopening of its hallowed national pastimes in an era of pandemic-enforced social distancing, sports teams are increasingly turning to a new wave of digital tools like social media and video games to connect with a new generation of fans.
The Los Angeles Rams are the latest team to embrace the trend, choosing to work with social media giant Snap and EA Sports’ Madden NFL franchise to unveil the new design of their uniforms ahead of the opening of the most high tech stadium in the National Football League later this year.
The team is working with Los Angeles’ own Snap to unveil the uniforms in a custom-created Snapchat augmented reality Lens, featuring the ability to trigger players into action.
The revelation of the uniform in augmented reality, a decision brought about by social distancing measures put in place in California, is a first