BTS label Big Hit Entertainment inks broad partnership with streaming tech company Kiswe – TechCrunch
The town of New Providence, N.J. may seem like an unlikely home for a company that’s just inked a new deal with Big Hit Entertainment (the label behind the global K-pop supergroup BTS) and raised tens of millions of dollars from some of the largest venture capital firms in the United States, but Kiswe Mobile is proof that valuable startups can come from anywhere.
Founded in 2013 and led by chief executive, Mike Schabel, Kiswe Mobile is now extending its relationship with Big Hit from a one-time show in early December to an agreement that will extend well beyond the next BTS gig in what the two companies described as a “global partnership”.
Schabel declined to disclose any terms of the partnership agreement but said that it was more than a simple business contract between the two entities.
For the past seven years Kiswe has worked with some of the