For Salesforce, taking TrailheaDX digital is about more than just keeping the event going, the company wants to make TDX a better, more inclusive, and more meaningful tech event.
Salesforce’s annual TrailheaDX developer event usually draws thousands of coders, admins, and architects to San Francisco. But this year in the wake of the COVID-19 pandemic, TDX (as the conference is also called) is joining other major tech events, such as
, HPE Discover, and SAP SAPPHIRE NOW, by going completely virtual.
Delivering event content online is by no means new to the tech industry. Keynotes are often live streamed or recorded for on-demand viewing. Slide presentations are provided for download on event websites. Product announcements are pushed out through press releases. Attendees are encouraged to share their show experiences on social media. And, then there’s the flurry of press coverage provided by