French startup WizVille is launching a new product called Local Monitor to help restaurant owners, haircut places, bakeries and all kinds of small shops track their Google Maps ratings and the ratings of their competitors.
While there are plenty of ratings services to compare places around you, such as Foursquare, Yelp and Tripadvisor, Google Maps has slowly been showcasing ratings more prominently. And chances are you’re now checking ratings on Google Maps more than ever before.
“I’ve been working for ten years in customer ratings. There’s something huge happening right now — Google and Google Maps are taking over the customer relationship with small shops,” co-founder and CEO Timothée de Laitre told me
And yet, many small business owners don’t pay attention to their Google My Business rating that customers can see on Google Maps and above Google search results. WizVille thinks this is most important metric you can track.