Day: October 15, 2020

WizVille Local Monitor helps small shops track Google Maps ratings of competitors – TechCrunch

French startup WizVille is launching a new product called Local Monitor to help restaurant owners, haircut places, bakeries and all kinds of small shops track their Google Maps ratings and the ratings of their competitors.

While there are plenty of ratings services to compare places around you, such as Foursquare, Yelp and Tripadvisor, Google Maps has slowly been showcasing ratings more prominently. And chances are you’re now checking ratings on Google Maps more than ever before.

“I’ve been working for ten years in customer ratings. There’s something huge happening right now — Google and Google Maps are taking over the customer relationship with small shops,” co-founder and CEO Timothée de Laitre told me

And yet, many small business owners don’t pay attention to their Google My Business rating that customers can see on Google Maps and above Google search results. WizVille thinks this is most important metric you can track.

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How to make data analytics work for you

Commentary: Most marketing executives don’t seem to believe their analytics, according to recent Gartner survey data. Here’s one way to change that.

Image: Getty Images/iStockphoto

If your analytics software told you to jump off a cliff, would you do it? That classic parental slam on juvenile plans (at least in my home) probably does little to dissuade kids from doing what they want, just as our analytics software seems to be equally ineffectual at convincing adults what to do. That is, unless the analytics simply confirm what we already want to do.

Recent Gartner survey data has marketing executives blaming “poor data quality, inactionable results, and a lack of clear recommendations” for why they don’t trust marketing analytics. But it’s just as likely that the real problem is that they simply don’t agree with what the analytics tells them. Too often, “big data” just means “big confirmation bias,” something I

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