Streetbees raises $39M in a Series B round as brands race to interrogate Pandemic-hit consumers – TechCrunch
Streetbees started out as an app for consumers to snap pictures of supermarket shelf layouts and get paid. Consumer brands wanted to know if the supermarkets really had put them at eye level or not. Quickly, the startup realized it could interrogate consumers about how they felt about the brands themselves, turning their app into a new way to track consumer attitudes. With the pandemic hitting, brands now need tools like this to find out about consumer attitudes while they are stuck at home.
Today it announces a £30 million Series B round to accelerate its survey platform. It now has 3.5 million consumers capturing emotion and context ‘in the moment’ when they engage with brands on the app, and get paid small amounts to do so. Since the vast majority of decisions are made offline instead of online, Streetbees says it has a unique way to make the offline