Facebook recently announced that WhatsApp passed the whopping milestone of 100 billion messages sent per day, but not everyone wants those chats to stick around forever. Now, Facebook’s wildly popular messaging app with 2 billion users is adding a feature to give people more control on how their words and pictures live within the app. From today, messages — including photos and videos — can now be marked to disappear after 7 days.
The feature is being rolled out globally across Android and iOS starting today, WhatsApp said. While it’s starting with a 7 day lifespan, it is already looking at playing around with the time limits.
“We will keep an eye on feedback about how people are using it and liking it and see if it needs adjusting in the future,” a spokesperson said. “For now we are starting with seven days, because it feels like a nice balance