Choosing a font is an important decision for business professionals. We’ve compiled a number of experts’ insights to keep in mind when selecting a digital typeface.
Language is inherently prone to indeterminacy. This risk of misinterpretation only increases with online correspondence, without the body language of in-person communication and the added richness of vocal cues. In the digital era, there are seemingly innumerable typefaces to choose from, including fonts that favor legibility, as well as more ornate options designed to jump off the screen. Finding the right balance is important and will vary from situation to situation.
Not all communications will demand the same air of professionalism; for instance, a seemingly candid approach to a job application may not bode well for a candidate’s chances. We spoke with business professionals and academics to gain a better understanding of the principles people should keep in mind when selecting