Too Good To Go, the startup that lets you buy food right before it goes to waste, is raising a $31.1 million round. blisce/ is leading the round and investing $15.4 million as part of today’s round. Existing investors and employees are also participating. While the company has been around for a while, this is the first time Too Good To Go is raising money from a VC firm.
The startup has been operating across several European countries for a few years now. It runs a marketplace focused on food waste. On one side, restaurants, grocery stores, bakeries and other food businesses contribute surplus food items. On the other side, consumers can snatch food right before it becomes unsellable.
It’s a win for everybody as businesses can generate a bit of revenue from surplus food, customers can buy food at great prices and it reduces unnecessary waste. Of course,