Day: January 14, 2021

Tresl’s Segments Analytics gives small online stores the same data analytics as large sellers – TechCrunch

Tresl’s flagship product, e-commerce intelligence platform Segment Analytics, is designed to give small brands on Shopify access to the same kind of analytics larger online retailers have. Founded by former LinkedIn data scientists, Tresl is currently exhibiting at CES’ Taiwan Tech Arena.

Segments Analytics analyzes a Shopify store’s data and then automatically sorts visitors into more 30 pre-built customer segments based on their browsing habits, spending and how likely they are to make repeat purchases.

This means that brands can identify specific groups of shoppers and use Segments Analytics’ suggestions for targeted campaigns without spending too much on data analytics, marketing or user acquisition. For example, one of the segments the platform identifies are people who have made one purchase already, but are unlikely to buy again unless they are see an ad or promotion soon. Segments Analytics can be used for advertising across multiple channels, including email,

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ASUS rolls out new and updated laptops, a monitor, and a projector at CES 2021

The latest from ASUS includes updates of the company’s ZenBook, as well as devices for gamers, business people, students, artists, and more.

Image: ASUS

CES 2021 must-read coverage

Some exhibitors arrived at CES 2021 with a single product, with all attention focused on that one innovation. Others, like ASUS, came heavily armed with a cornucopia of new tech, something for just about everyone. Their standard ZenBook has been updated.There’s a new laptop designed for graphic-heavy work, a portable monitor, gamer-centric laptops, one designed for e-learners and one for artists.  There’s even something for the whole family: A projector for movies, TV, and sports. After all, when influencers are designing converted rooms into entertainment hubs centered around one of the new projectors, it’s bound to rise in popularity.

SEE: CES 2021: The big trends for business (ZDNet/TechRepublic special feature)

ZenBook Pro Duo 15 OLED (UX582)

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Image: ASUS

The ASUS ZenBook Pro

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CES 2021: ASUS adds a Wi-Fi 6 router to its array of new products

ASUS reports easy installation, faster Wi-Fi and better security against cybersecurity hackers with the new proprietary Instant Guard security app.

Images: ASUS

At CES 2021, ASUS just announced an expansion in its router product line by introducing the RT-AX68U, a Wi-Fi 6 router, which supports the company’s new Instant Guard security app, also included with the purchase of RT-AX68U.

CES 2021 must-read coverage

Designed for the home, RT-AX68U is a Wi-Fi 6 (802.11ax) router that features a 3×3 MIMO antenna configuration for wireless speeds of up to 2,700Mbps. It’s designed to offer Wi-Fi coverage and stable connections for several devices. The Instant Guard app comes with the router and allows users to secure a public Wi-Fi connection with a click.

SEE: CES 2021: All of the business tech news you need to know  (TechRepublic)

ASUS said it discovered that more members in a household have multiple devices so it designed

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