Day: February 9, 2021

Target Global leads $150M round for Amazon Marketplace consolidator Branded – TechCrunch

There’s been a profusion of startups emerging in the last year around the concept of rolling up smaller e-commerce businesses — operations that mainly sell and distribute their products on marketplace platforms like Amazon’s — using economies of scale to bring them together to run and grow them more efficiently.

Today, one of the latest of these, Branded Group, is coming out of stealth with a significant round of funding. The company has picked up $150 million and says that since quietly opening for business in mid-2020 it has already acquired 20 startups in categories like home, leisure and lifestyle across Europe, United States, and Asia.

The idea is that while the companies it acquires will continue to be sold and distributed via Amazon’s B2B service Fulfilled by Amazon (they are often referred to as FBA businesses), Branded will help with things like marketing, financing, operations expertise and technology

Read more

Top 5 reasons not to use fear to encourage security compliance

Security is important in any organization, but getting employees to follow protocol can be a challenge. Tom Merritt offers five reasons why using fear-based motivation techniques is not ideal.

Oh, these people who are using insecure passwords, clicking open phishing emails and installing malicious apps–why don’t they understand? We’ll show them, right? If you don’t follow the security protocols, you’re in for it. “Fear will keep the local systems in line.” Wait… Grand Moff Tarkin said that in Star Wars. It didn’t work out so well for him. Maybe fear isn’t the best way to get your staff to be more secure. Here are five reasons why you shouldn’t use fear to encourage security compliance.

SEE: Social engineering: A cheat sheet for business professionals (free PDF) (TechRepublic)

  1. Fear fades. You burn out and get used to it. “Yeah, yeah, yeah, bad things are gonna happen. I heard it the
Read more

Open source “vaccine passports:” Linux Foundation Public Health talks development, security, and digitally restoring trust

Millions of people have received COVID-19 vaccines in recent weeks. Vaccine credentials could enable travel, entry into spaces, and restore some semblance of normality in the months ahead.

Image: iStock/rosshelen

To control the spread of COVID-19, nations have implemented a variety of containment strategies including lockdowns, inbound travel restrictions, and more. In recent weeks, millions of people in the US have received a COVID-19 vaccine. As the vaccination rollout continues, some semblance of normality could return later in 2021.

So-called vaccine passports, a person’s proof of vaccination, could enable travel and entry into spaces in the months ahead. The COVID-19 Credentials Initiative (CCI) is hosted by Linux Foundation Public Health (LFPH) and is working with a number of partners to build these solutions and standardize an approach to vaccination credentials.

Needless to say, developing a set of open source standardizations among emerging technologies can be a tall order.

“The

Read more