Singapore-based retail analytics firm Trax raises $640M Sequence E led by SoftBank Imaginative and prescient Fund 2 and BlackRock – TechCrunch
Trax’s co-founders, Joel Bar-El (left) and Dror Feldheim (proper), and Trax’s CEO, Justin Behar (heart)
COVID-19 pressured many retailers and types to undertake new applied sciences. Retail analytics unicorn Trax expects that this openness to tech innovation will proceed even after the pandemic. The Singapore-based firm introduced right now that it has raised $640 million in Sequence E funding to develop its merchandise, which mix laptop imaginative and prescient and cloud-based software program to assist brick-and-mortar shops handle their stock, merchandising and operations. The spherical included major and secondary capital, and was led by SoftBank Imaginative and prescient Fund 2 and returning investor BlackRock. Different individuals included new traders OMERS and Sony Innovation Fund by IGV.
Earlier than this spherical, Trax had raised $360 million in major funds. J.P. Morgan acted as a placement agent to Trax on its Sequence E, which brings its whole funding to date to $1.02