Nissan unveiled today the Ariya, an all-electric SUV with an estimated 300 miles of range and a starting price tag of $40,000 that marks the beginning of a four-year plan aiming for growth and profitability.
The Nissan Ariya will first be sold in Japan in mid-2021, before heading to dealerships in the U.S. and Canada later in the year, the company said in digital event in Yokohama, Japan.
The unveiling is a milestone for a company that has been embroiled in controversy for more than year, following the arrest and subsequent escape of Carlos Ghosn, the former chairman of the Nissan Group and the Renault–Nissan–Mitsubishi Alliance.
It’s also the first all-electric to come out of Nissan since the early EV pioneer introduced the Leaf hatchback a decade ago. Nissan was an early EV pioneer and has sold nearly 500,000 Leaf vehicles since 2010. But any early dominance