These two types of analysis are both valuable techniques that can be used in tandem to help your company increase visibility, better support strategy, and reach company goals.
Knowing your company’s strengths and weaknesses, as well as gaps in performance can help take your organization to new heights. During a crisis–such as a worldwide pandemic– it’s even more important to stay on top of your company’s needs.
SEE: Return to work: What the new normal will look like post-pandemic (free PDF) (TechRepublic)
GAP analysis compares your company’s actual business performance to a desired level of performance, while SWOT analysis helps assess your company’s strengths, weaknesses, opportunities, and threats. By conducting both of these powerful techniques in tandem, your company can ensure it is better positioned for success.
Comparing GAP and SWOT analysis goals
Focuses on your company’s internal state