Almost 67% of companies know extra about clients than final yr, in line with a brand new examine by Insightly.
The pandemic confirmed companies it was attainable to make a large-scale technical shift, as many workers have been despatched residence to work remotely. Organizations additionally gained extra perception into their clients, and a brand new examine from Insightly and Zogby Analytics revealed that 66.6% of 500 enterprise determination makers polled mentioned they know extra about their clients in 2021 than they did in all of 2020. One other vital discovering of the examine is that companies rank buyer relationship administration as an important tech initiative of 2021, with knowledge administration and reporting falling carefully behind.
The brand new revelation might stem from the extra discovering that almost 60% of companies are spending extra on advertising in 2021 in comparison with 2020—solely 22% are spending much less and