Amazon is opening a London hair salon to check AR and different retail applied sciences – TechCrunch
Amazon introduced this morning it’s opening Amazon Salon, the retailer’s first hair salon and a spot the place Amazon goals to check new applied sciences with most of the people. The salon will occupy over 1,500 sq. ft on Brushfield Road in London’s Spitalfields, the place Amazon says it’ll initially be trialing using augmented actuality (AR) and “point-and-learn” expertise — the latter being a system that permit prospects to level to merchandise on a show shelf as a way to be taught extra via movies and different content material that then seems on a show display.
To then order the merchandise, the purchasers will scan the QR code on the shelf, which takes them to the Amazon.co.uk procuring web page for the merchandise the place they’ll add it to their cart and take a look at.
The salon’s AR expertise, in the meantime, shall be used to