TikTok’s new Creator Market API lets influencer advertising and marketing corporations faucet into first-party knowledge – TechCrunch
TikTok is making it simpler for manufacturers and companies to work with the influencers utilizing its service. The corporate is rolling out a brand new “TikTok Creator Market API,” which permits advertising and marketing corporations to combine extra straight with TikTok’s Creator Market, the video app’s in-house influencer advertising and marketing platform.
On the Creator Market web site, launched in late 2019, entrepreneurs have been in a position to uncover prime TikTok personalities for his or her model campaigns, then create and handle these campaigns and observe their efficiency.
The brand new API, in the meantime, permits partnered advertising and marketing corporations to entry TikTok’s first-party knowledge about viewers demographics, development developments, best-performing movies, and real-time marketing campaign reporting (e.g. views, likes, shares, feedback, engagement, and so forth.) for the primary time.
They’ll then deliver this knowledge again into their very own platforms, to enhance the insights they’re already offering