How Smartphone App Can Blow Away Small Business Owner
Economic downfall, competition from big companies, staff reductions, shoestring budget, low resources and the list goes on and on. Survival for small businesses is getting tougher day by day. Market realities are hitting small businesses to the core. Small businesses constantly need to reinvent their marketing strategies to ensure they are able to capture the attention of their customers in markets that are becoming saturated. It is crucial to explore new avenues and it is high time that small businesses open their eyes to the mobile revolution. Small businesses avoiding mobile technology changes like the plaque are likely to be left behind.
Recent market statistics revealed that 120 million smartphone users are from the United States and approximately 50 percent of all searches are occurring on a smartphone. Despite the ongoing threat from Samsung, Apple’s iPhone is the top-selling smartphone in the United States. Given Apple’s stronghold in the smartphone markets, small businesses that continue to ignore iPhone and iPad apps reduce their chances of reaching out to prospective customers and clients, putting overall growth at risk.
While there is no denying the fact that traditional marketing and advertising are necessary, it’s imperative that small business owners have an effective … Read more
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